Nonprofit organization aims to give designers a huge room for imagination. The problem with public service advertising campaigns often lies in the fact that, unlike commercial advertising in social sphere is much harder to calculate efficiency, to understand whether the ads hit the mark. Even more difficult to determine exactly what can cause a person to change something in yourself or in the outside world, whereas the response to a commercial campaign is an increase in demand and the mention of the brand.
In this collection - 35 posters advertising campaigns in 2011, which drew attention to pressing social problems: environmental, health, human rights, violence, and charity.
Shit - it's not a cool brand. Clean up after your dog
The municipal program in Prague. Advertising agency Kitchen, Czech Republic
Fine dust does not happen. Use urns
Clean city of Barranquilla. Advertising agency Sonovista Advertising, Colombia
Make the city more beautiful - bend over and remove the dog
Administration of Belgrade. Advertising agency McCann Erickson Belgrade, Serbia
Recycle. As long as garbage is not absorbed us
Volunteer organization Heal the bay. Advertising agency RLP Advertising
So much water do you spend on your lawn - and so much water it is really necessary
Organization of Denver Water. Advertising agency Sukle, USA
Folksubissi
Available for all inattentive drivers at all intersections. Road Safe Hawkes Bay. Advertising agency Ogilvy, New Zealand
If the rules are created in order to break them, then your bones - also
Improper driving shall not become part of the culture. Service Road Safety, Alberta, Canada. Advertising agency Calder Bateman Communications, Canada
Tequila is really a slap in the head. Especially on the highway 401
The organization "Mothers against drunk driving." Advertising agency Über, Canada
Censorship distorts events
Non-profit organization "Reporters without borders". Advertising agency Memac Ogilvy & Mather Dubai, UAE
Subscribe to SMS-Activist
Amnesty International calls on iPhone and iPad free download wallpaper for your phone and to support the organization. It increases people's awareness about the organization. Amnesty International - the worldwide movement of people who campaign for the observance of universally recognized human rights of every person. Advertising agency Garbergs, Sweden
Media change, truth remains
Non-profit organization "Reporters without Borders" to "revive" tweeter, showing us the trail of the moving birds on the shoulders of the various leaders of authoritarian countries. Advertising agency Saatchi & Saatchi, Spain.
If we build too much, we are destroying
International Union for Conservation of Nature. Advertising agency McCann Worldgroup Bangkok, Thailand.
Drainage kills 6000 animals each year
WWF. Advertising agency Contrapunto BBDO, Spain
Want to help the environment?
Recycling of plastic. Advertising agency Spillmann / Felser / Leo Burnett, Switzerland
Every 60 seconds an extinct species
Every minute counts. Every donation - help. Cannes Lion Award Winner 2011. Advertising agency Scholz & Friends, Germany
You would think if it was a panda?
WWF campaign against excess catch of bluefin tuna. WWF calls not to sell, buy or eat endangered fish.
You see tuna - think about pandas
Alliance against animal abuse
Advertising agency Draftfcb, Germany
Cero Caza De Ballenas against catching whales for scientific purposes
Advertising Agency Los Quiltros, Chile
Global warming. Who will remain to see the outcome?
The government of Sao Paulo. Y & R, Brazil.
Saliva - peddler of microbes
On the square in China drew 70-meter spitting - a call for people not to spit, because saliva is a peddler of germs and diseases. Advertising agency Ogilvy Shanghai, China. Gold Cannes Lions 2011 in the category "Design".
Every disaster begins with an ordinary day
Help us to be prepared. International Salvation Army. Advertising agency Ogilvy, Puerto Rico
Road Safety
- You will have time to take the children out of kindergarten?
- No problemsch
"Writing an SMS while driving is equivalent to driving with .15 percent blood alcohol." Non-governmental National Society for Road Safety, Sweden. Advertising agency Cordovan Communication, Sweden
With MS you never know what might happen
Patients with multiple sclerosis living in the terrible reality that different parts of the body can suddenly stop working. Help in search of drugs. Advertising agency Colenso BBDO, New Zealand
Everything reminds you of smoking?
Alberta Health Services - professional help in the fight against smoking. Advertising agency Calder Bateman Communications, Canada
You disappear with each puff
Organization of Truth. Advertising Agency Design Geek Studio
If your child is using drugs, talk to him before its too late
Community Drug Free America. Advertising agency Publicis, SShATy disappear with each puff
Organization of Truth. Advertising Agency Design Geek Studio
What a great feeling
If you have experienced cancer, every second of every day is sacred. Even the most boring moments of life are magical
The Swedish Cancer Society Cancerfonden
Find a strength
Charitable organization "Victim Support". Advertising agency MWO, United Kingdom
Whore
Words do hurt. They can not be seen, but the scars from verbal abuse remain for a long time. Advertising agency Y & R, UAE
"If you go to your father, you can stay there"
Told the children during a divorce will remain in memory forever. SIRE. Children and divorce. Advertising agency 180 Amsterdam, Netherlands
The most dangerous place for African-American - in the womb
Group Life Always, which opposes abortion. According to Life Always, African-American three times the number of abortions ahead of other women.
We believe in you
Association for the rehabilitation of AMR calls to donate money for the treatment of children with cerebral palsy. Advertising agency New360, Brazil
Winter Collection
For 33.4% of residents of Karnataka rubbish - it's fashion. Please give your clothes. Advertising agency Ogilvy & Mather, India
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